I’m Dan Englander, and I founded Sales Schema in 2014. I got my start at an enterprise animation studio in New York called IdeaRocket. As the first employee and business development lead, I sold creative services to Fortune 500s, Madison Avenue agencies, and startups. After months of serving as a glorified order-taker, with zero sales experience or pride in the role, we hit a wall, and I knew I had to turn things around. I trained, practiced, and lapped up a firehouse of rejection. After many gradual improvements and marketing experimentation, we eventually went from zero to seven-figure revenues, encompassing dozens of Fortune 500s. I used my IdeaRocket experience to write Mastering Account Management and launch a consultancy geared toward marketing agencies.
Working with clients, I kept running into the same problem: the feast and famine rut. My clients got their businesses from zero to one on referrals and their personal networks, and then they hit a stifling growth ceiling. I gave them advice and strategies for generating new business, but they were invariably pulled off course my demanding projects and operational fires, and I was left beating my head against the wall thinking of ways to get them results. Eventually, I thought, “Why not just give them leads?” Long story short, that’s what we do, and if you would like to find out how so you can end the feast and famine rut for your company, drop me a line 🙂