As a business owner, one of my biggest questions is, “When should I be proactive versus reactive?”
It’s awesome when clients knock on your door, but here’s the hard truth, which is symbolized perfectly by Walter White, the meth lord protagonist in Breaking Bad:
Sometimes you want to be the one who knocks.
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This lesson transformed my business for the better. You want dream clients: the ones who can take on big lucrative projects, long term retainers, or risky and compelling work. These are clients that will take your agency from the all-to-common feast and famine cycle to steady and sustained growth.
You can write dozens of awesome blog posts, tweet for days, and spend six figures on advertising, and the chances of your dream clients knocking on your door are still relatively small.
If you’re ready to be the one who knocks, outbound email is a damn good way to do it, and this video training session will show you how to set everything up. By the end, you’ll have one-week action plan for launching and getting meetings from your next cold email campaign.
Some things I cover in the training session:
-How to create cold emails that cut through the noise, even if you’re skeptical because you never respond to the cold emails you receive.
-How to automate the process completely with the help of low-cost VA’s.
-The secrets to crafting automated messages that look customized.
-Timing-based triggers for getting in front of your prospects when they’re primed and ready to buy.
-Straightforward rules to follow so you won’t run afoul of spam regulations and get your domain blacklisted.
