There’s one thing I know: books are undervalued. Maybe it’s because we’ve had them around for millennia that we take them for granted, but words on a page can transform your life and your business.
The power of any particular book varies from person to person, obviously. It’s not just about taste differences, but when a particular text crosses your path. A book that rocks your world at a particular stage of your agency’s journey might mean very little to you if you’re at a completely different milestone.
With timing in mind, here are the books, categorized by purpose, that I wish I had consumed while growing a small creative services agency to seven-figure revenues.
Kick ass on your next sales call, without being pushy or sleazy:
Spin Selling by Neil Rackham
Ensure your clients never leave you:
The Art of Client Service by Robert Solomon
Build your sales machine and get reliable leads from outbound methods:
Predictable Revenue by Aaron Ross
Simplify your marketing strategies and get consistent inbound leads:
Traction by Gabriel Weinberg
Build a cohesive and passionate team:[The other] Traction by Gino Wickman
Hold your ground in any negotiation and get what you want:
Start With No by Jim Camp
Write copy that makes clients beg to hire you:
Trust Me I’m Lying by Ryan Holiday