Tom Ollerton – The Pursuit of Shiny New Objects
Dan Englander
Tom Ollerton – The Pursuit of Shiny New Objects
Dan Englander

Watch our new recorded video training:
Relationship-Driven New Business At-Scale

  • The two giant new business shifts.
  • Commonalities we use to build relationships between our clients and decision-makers.​
  • Actual copy examples so you can get inspired.


Today’s Guest:

On today’s episode, we’re providing you with insights from someone who is extremely well-versed when it comes to leveraging consumer insight and advertising performance to help maximize the outcomes of paid media.

Tom is the founder of Automated Creative who turn Impressions into Intelligence. Their technology researches consumers by analyzing their responses to optimized paid advertising. Their clients include Diageo, Reckitt Benckiser, KFC, GSK, Pernod Ricard, Samsung, NCS, Campari Group, Upfield, Wickes, Unilever and BOSE.

Tom is also the host of the Shiny New Object podcast and Advertisers Watching Ads which explore the world of advertising and marketing with the industries’ leaders.

Tom Ollerton LinkedIn

Automated Creative

Tom Ollerton Twitter


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