With outbound, decades of salespeople built empires by knocking on doors, as strangers, and filling previously unknown needs.
At Sales Schema, we’ve seen marketing agencies win major engagements with Fortune 500s, international clothing retailers, insurance industry giants, dominant startups, and other dream clients by simply contacting them.
Still, the most common objection we hear from new clients and prospects is this:
“We tried cold email and it didn’t work for us.”
When we ask, “Why didn’t it work?”, they rarely know for sure.
A lackluster campaign is a bummer, but a costly and murky failure is a tragedy.
So we created this diagnostic tool.
It will show you how to remove the most common lead generation roadblocks so you can generate predictable business for your marketing agency.
2 Responses
I find cold email works if it’s targeted and not too pushy. I’ve generally had positive results from it, but for me it’s been a numbers game. Send out enough, and you’ll get results back.
Exactly. From what we’ve seen, the numbers can be pretty solid ie. as good at 10% lead rates, which from what I can see, wins over most other channels.
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