Andy Cabasso – How to Build a Sell-able Agency (in three years)

Dan Englander

October 28, 2020

Dan Englander

Andy Cabasso – How to Build a Sell-able Agency (in three years)

Dan Englander

Dan Englander

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Andy Cabasso is the Co-Founder of Postaga, a software platform that helps users get backlinks and build traffic with its free all-in-one AI-assisted outreach tool. Previously he was Co-Founder at JurisPage, a law-firm focused website design, internet marketing, and SEO firm, which was acquired by a strategic partner in 2016.

Some things we covered:

How to build an acquisition-ready agency (even if you never want to sell).
The cost/benefit no brainer of niching.
How to build processes and documentation, even if things are changing.
The perennial cushion of long-term MRR.
Sales hiring, training, and risk mitigation.
Hard-learned lessons from the acquisition process.
The pros and cons of running an agency vs. a software company.

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