Niel Robertson – The Future of Influencer Marketing

Dan Englander

October 20, 2020

Dan Englander

Niel Robertson – The Future of Influencer Marketing

Dan Englander

Dan Englander

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Niel Robertson is an accomplished executive with over 20 years experience in the technology industry. He is currently the CEO and Co-Founder of influence.co, the largest online community of influencers, businesses, and the people who work with them. Niel has founded eight companies, raised over $75M in funding, and exited four companies selling to Cisco, Twitter, Sovrn, and Exodus with a total exit value of $400M.

Some things we covered:

Why influencer is here to stay.
Gen Z’s changing buyer journey and why the on-site experience matters less.
New monetization models.
What the best influencer agencies do differently.

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